PhenOlives
PhenOlives is a startup addressing the challenges faced by olive oil mills worldwide. These mills struggle with inefficient resource utilization, resulting in 85% of raw materials going to waste.
This unsustainable practice endangers the very operation and survival of the mills while perpetuating environmental pollution.
This is where PhenOlives steps in! Our mission is to maximize profitability and optimize production and waste management systems while ensuring environmental protection, sustainability, and green production.
PhenOlives develops new methods for managing mill waste according to the principles of a circular economy. We assist mills, which currently utilize only 15% of their input, in transforming their production processes to achieve maximum olive utilization. These processes involve redesigning all production stages, from the water used to the olive pomace collection pits, identifying new and valuable purposes for every element and process within the production system and the facility as a whole.
Our odyssey begins with olive flour. After years of relentless research and countless experiments, we have unlocked the secret to transforming the “flesh” of olives (pomace) left behind in the oil extraction process into a unique and extraordinary olive flour. This flour, packed with all the remarkable benefits of the olive, is gluten-free, low in calories, rich in dietary fiber, and can seamlessly replace any flour in baking and cooking. We proudly bring this innovation to the B2B market.
What does the future hold? While olive oil mills are predominantly established in Europe, especially Greece and Spain, our ultimate vision is far grander. We aspire to bring our revolutionary products and solutions to the global stage. We firmly believe in the immense value and versatility of our innovations, and our goal is to make them accessible to consumers around the world.
At PhenOlives, we are driven by a profound commitment to make a lasting impact. Through our pioneering approach, we are forging a brighter and more sustainable future for olive oil mills, farmers, and our planet. Our groundbreaking environmental and economic model transforms the entire value chain for the better.
Join us on this epic journey as we redefine the olive oil industry and unite in our quest for a greener world!
Developing a Circular Economy Process in Olive Oil Mills
Chen Lev-Ari
CEO
15 years of experience in business development, strategy, operations, technical domains, and engineering.
A key player in driving significant initiatives that reshape perceptions of processes in traditional industries.
Innovation is not just about new technology; it’s about discovering new ways to do things better!
Revital Mashaal
Food Technology
Revital Mashaal comes from the worlds of production, technology, and development of dietary supplements. She has extensive experience in regulation and in integrated food quality and safety management, combined with operations. She always looks at the glass as half full!
Len Peder
Business Development
Comes from the field of economics.
Served as VP of Finance and Business Development at several significant startups and achieved two successful exits.
Eager to see startups grow and succeed!
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